Investment properties are becoming increasingly popular and a great way to generate additional income. If you have, or are considering purchasing, a property to list on Airbnb, you’ll want to consider whether to use a property management company or handle things independently. Property management companies are an excellent way to ensure your investment is dealt with while you tend to daily life. This guide will discuss everything you need to know about vacation rental management for Airbnb. Let’s begin by discussing what Airbnb property management is.
What is Airbnb property management?
Airbnb property management coordinates the planning and execution of all activities and duties related to running a vacation rental. This includes keeping the rental occupied, ensuring guests are safe and satisfied, maintaining the property’s condition, and maximizing profits. This differs from long-term rentals because it’s more active and demanding. An Airbnb is rented out daily and requires more involvement. There are several essential services included in managing an Airbnb. These services include:
- Listing the property on rental platforms and promoting it appropriately.
- Setting a pricing mechanism.
- Communicating with guests throughout the process.
- Handling any guest concerns while on site.
- Managing the cleaning, laundry, and restocking between guests.
- Maintaining the property and repairs.
- Managing the finances.
- Assuring compliance with all national, state, and local regulations
There are three significant types of property management to choose between. These include self-service, half-service (or hybrid), and full-service, and should be selected based on several factors. Before deciding on the best service, consider whether you’ve invested out of state or near home, how familiar you are with the rental market, and whether you have the time to manage the property.
Self-service
Self-managing an Airbnb means you are responsible for performing all tasks necessary to rent your property. You will retain complete control over your business but must also invest significant time and effort. There are services available to help streamline and automate communication.
Half-service
This is where you will hire a property manager or company to handle many of the tasks while handling the remainder on your own. This allows you to retain some control over your property but can sometimes get complicated when understanding who is responsible for which services. In this case, the hybrid manager would be primarily accountable for bookings and communication, leaving significant tasks to the investor.
Full-service
A full-service manager is where you allow an Airbnb property management company to run your rental entirely. Many firms offer national coverage, with various local experts and property managers working with them to help. This will allow you to have a hands-free approach to your investment but also takes away the control over decisions.
What services do property management companies offer?
Most Airbnb management companies offer the same services, but it’s important to get a detailed description from the company before signing contracts. Here are the most common things that property management companies handle on your behalf.
Vacation rental marketing
In marketing, listings are created on vacation rental platforms like Airbnb, VRBO, Booking.com, etc. If they have a space on their website, your listing will also go there. The listings are customized and include professional photos of the property and a description similar to a home listing. They will also market your property in places outside the listed platforms, using social media, travel magazines, etc. Marketing is an important step to ensure your rental gets maximum exposure.
Guest communications, management, and service
The rental management company handles all duties related to the guest experience. These start before the stay and continue throughout the process, even after they have checked out. The property managers will review incoming requests, screen possible guests, and approve or disapprove requests. They will supply guests with all the necessary information, like check-in and check-out times, lock codes, how to find the property, what it has available, and local attractions. They will be available during a stay to address any questions or issues. After a renter leaves the rental, they will finalize the communication by reviewing the guests and asking them to review the property. A high rating and positive reviews will help your property get higher exposure.
Legal and financial assistance
Some companies will provide legal and financial assistance to their real estate investors. They have specific knowledge of the local Airbnb laws and can guide you in ensuring your property meets the regulations and requirements. The top companies will also provide a property analysis that shows cash flow, expected revenue, profit margins, and recurring expenses.
Airbnb pricing and revenue management
A good management company knows adjusting your daily rate according to demand and seasonality will be critical for optimizing occupancy and bringing substantial income. They should have expert knowledge of local markets and travel trends and be able to analyze comparable rentals if necessary. They will set up nightly rates for each day on the property’s booking calendar, adjusting as needed for demand. By using dynamic pricing, they’ll be able to manage your revenue in the best manner possible.
Property preparation
Getting your property ready for guests is crucial to rental property management services. The related tasks include cleaning, restocking supplies between guests, and doing necessary laundry. Guests expect these properties to be pristine, with clean linens. They also expect necessities to be supplied, such as coffee, dish detergent, soap, toilet paper, etc. To meet these expectations, someone on the team should visit the rental before and after each guest.
Key points
This is a partial list of all the services you should expect from a company, and many companies will differ slightly. However, it’s easy to see that working with a property management company is straightforward and allows investors to free up their time while still reaching the full potential of their rental property. The quality of the company you choose will make the most difference, so do your research. Choose a company that is honest, driven, knowledgeable, professional, and charges a reasonable fee. Once you’ve done that, the rest is a breeze.
If you’re interested in vacation properties in southern California or want to work with a top-notch company, contact Oraklus today. As leaders in luxury rental properties, you’ll be in trusted hands.